Internet marketing or online marketing is fast becoming an important factor in business. It may seem overwhelming with all the terms such as SEO, blogging, lead generation and so on. Once you get the hang of it, internet marketing is actually a simple process.
What is Internet Marketing?
The phrase is an allusion to doing business online. It could be in the form of ecommerce (selling goods online), or by advertising a brand or business in order to earn commissions, among many others.
Note that these are general guides to give you an idea on what the process usually is. You have many ways to earn via internet marketing, but the following are almost always part of the process:
1. Create a Website or Blog
Your website or blog is where you will be placing the links to your affiliates. These will be the services and/or products you will be recommended to those who will be visiting your website or blog. You’ll need to set up some website services such as web hosting. GoDaddy, Hostgator, and Hostnine are good for hosting. You’ll also need to choose a domain name.
2. Decide on the Niche
Choose a niche that play to your strengths and interests. This way, business remains interesting. This is good for keeping motivation and enthusiasm for the business. Of course, you should also do market research.
3. Plan Your Keyword Strategy
Keywords are important because they are tied in with your niche and market. With proper keyword utilization, you can bring put your website, products or services at the top of search engine results and create more traffic to your business.
4. Website Optimization
Having a website is not enough. It has to be designed to engaging. It has to give enough information to target clients in just a glance. Your website should also be optimized for mobile devices because many people who go online do so through mobile phones.
5. Create Good Content
Good content generates more traffic to the website. Businesses who maintain blogs for example, get to capture their target market’s attention. These give them information they seek while steering them towards your product or service.
6. Promote Your Website
You can use advertisement or search engine optimization to boost visibility and generate traffic. Social media is another option as it has the ability to exponentially grow your business by reaching a much wider market in much shorter period. The most popular jump-off points in internet marketing using social media are Facebook, Twitter, Instagram, Pinterest and LinkedIn.
7. Develop Site Traffic Conversion
After getting people’s attention and have them visit your website, the next logical step is to convert traffic into leads. Your goal is to get your visitors to willingly give their contact information, usually an email address, or to buy a product.
Some businesses prefer to make their contact information available instead. This will be your chance to get in touch so you can inform them of the products or services that they are most likely interested in.
One strategy for this step is to offer something in return for the contact information. Common offers are freebies and discounts. Some offer newsletters about relevant topics, upcoming sales, events and special offers.
8. Do Email Marketing
This is an integral part of nurturing the leads converted from site traffic. This helps engage prospects and make them aware of products and services, and promotional offers.
It is also a very effective to increase income by reaching out and interacting with customers and prospects. This is also a very effective way to develop presence in the market. Moreover, develop affiliations that can help boost traffic and lead conversion. The more resources you use, the higher your chances for success.
If you do decide to do affiliate marketing, which is a type of internet marketing, there will be additional steps. You will also learn more about it on a dedicated article.